Aim and remarkable feature of the cultural commitment of Würth is the connection between art and the world of employment. The museums in Künzelsau and Schwäbisch Hall were built on the initiative of Reinhold Würth who has been collecting art for sixty years and who promotes it like a patron.

Cultural and social offers complement the everyday working life of the employees in the sense of a lively corporate culture part of which are the museum activities. As investment for the human being and not as luxury, as the privately initiated project was once characterized by a politician, art is supposed to convey quality of life and work to the employees and to public also outside of cultural centers here.